Easton to get Ohio's first Tesla store
By The Columbus Dispatch Dan Gearino
Tesla Motors has chosen Easton for its first store in Ohio, opening on Dec. 6. A week later, the company will open its second Ohio store at Kenwood Towne Centre in Cincinnati.
The California-based automaker will sell its all-electric Model S, which has a base price of $62,400 after a federal tax credit. “We put stores in locations where people are educated and interested about technology, and where there is already a strong market for Model S.” said Alexis Georgeson, a Tesla spokeswoman. The Easton store will be 2,600 square feet and have seven employees. “It’s more like an Apple Store than a traditional dealership,” Georgeson said. It will be located at Gramercy Street and the Strand, with a public grand opening scheduled to begin at 10 a.m. on Dec. 6. Last year, the automaker opened its first service center in the state at 4140 Tuller Rd. in Dublin. That center will remain open. The company is adding stores in the Midwest and preparing to release a less-expensive model, all part of an attempt to reach more of a mainstream audience, said Michelle Krebs, an auto analyst for Edmunds.com. Most of the initial stores were clustered on the coasts. “They’re trying to change the game by being a Silicon Valley company instead of a Detroit or Japan company,” she said. Tesla has about 40 stores in 19 states and the District of Columbia, plus several stores in Canada. The Model S recently got 99 out of 100 points in a Consumer Reports owner-satisfaction survey, which was the highest score in years. It was also the Motor Trend 2013 Car of the Year, Time’s Best Invention of the Year for 2012, and Automobile magazine’s 2013 Automobile of the Year. At the same time, Tesla has faced several reports of car fires and concerns about the lack of an infrastructure to charge the vehicles. The Model S is designed to go 265 miles on a single charge.